Cliff Mitchell - 29/12/2018

£24.3m of EU funding towards the Etruria Valley regeneration project

Etruria Valley Regeneration

Etruria Valley is an extension of Festival Park and is part of the Ceramic Valley Enterprise Zone . Initial development commenced in 2008.

The aim of the project was to shape and guide a high quality, sustainable redevelopment of the area to create job opportunities, housing and open space.

This is a a programme of progressive urban renewal providing improvements to the urban fabric and building stock and taking advantage of the area’s proximity to services.

Privilege by Denis O’ConnorSuccessful companies such as Vodafone, Royal Doulton, Wardell Armstrong, GSH Group, Bet 365, and Wade Ceramics  DPD. West Midlands Ambulance Service  developed premises in the area.

Overall the Vision for the site is:

  • The creation of high quality linear development with a transition from residential uses in the north to an Enterprise Area incorporating employment uses in the south. The development will provide the opportunity for significant employment and training opportunities.
  • The creation of a new, dedicated, A500 junction linking across to Forge Lane serving the employment uses and new employment spine road.
  • The creation of a major green link from north to south which incorporates a new wetland area and brook course. A new footpath network will improve east to west community connections and better connectivity to the canal towpath.
  • Supporting and connecting the residential and business communities of Middleport, Wolstanton and Etruria by creating an attractive environment and new place in which to live and work.

The large brownfield site in Etruria, including vacant, derelict and industrial land covering approximately 39 hectares was home to the former Burslem Sewerage Works and associated tip and two former pottery waste tips – Midwinter Tip and Burgess, Dorling and Leigh Tip. The site also contained part of the railway network for the Etruria Steel Works.



Stoke-on-Trent & Staffordshire Local Enterprise Partnership
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